Israel ranks last in 2024 Nation Brands Index
Israel ranked last in the recently published 2024 Nation Brands Index (NBI) report.
Developed by Simon Anholt and conducted annually, the NBI report analyzes data from around the world to reveal the international perception of various nations.
The 2024 report “gathered insights from over 40,000 respondents across 70 countries,” and “ranked countries based on six key dimensions: governance, culture, people and society, exports, immigration and investment, and tourism,” the Jerusalem Post reported.
Israel received low scores in every category.
Calcalist noted the report’s indication that “countries involved in protracted conflict suffer a deterioration in their international image,” as “Israel was ranked alongside Russia, Ukraine, and the Palestinian Authority at the bottom of the list.”
Amid concerns over Israel’s declining global reputation, a private initiative, Brand IL, has launched a $100 million campaign to reshape perceptions and enhance the nation's image.
“Israel has lost its legitimacy in the international community and has been relegated to the periphery of global affairs,” Brand IL founder, Motti Scherf, said.
Scherf argued that the global perception of Israel was not primarily due to Israel’s actions, but more so due to poor branding.
“It is time to acknowledge the failure of traditional public diplomacy and adopt innovative nation-branding models,” he said.
Scherf further stated that “according to objective indicators, Israel deserves to be ranked among the top ten in the global country brand index.”
The All Israel News Staff is a team of journalists in Israel.
